Well for one, they were almost impossible to find.
Hemplete started like all our favorite foods — at home in the kitchen. Armed with disappointment in existing products, and even more optimism, we started experimenting. It didn't make sense to us that there were no all-natural protein bars with clean ingredients and minimal sugar content, much less no great protein bars made from hemp. After testing countless recipes on friends, family, and random gym-goers, we started to search for a co-packer. We called 10+ facilities until finding one that would work with a new business AND allow hemp into their facility.
We dropped the honey from our formula, making the protein bars totally vegan. We optimized the size for a more comfortable serving, and redesigned the brand and packaging from scratch to better highlight what sets our bars apart!
We hit the ground running with new packaging, new flavor, and new... problems. After the bars didn't pass our personal quality checks we scrap the entire batch, thousands of bars gone. A blessing in disguise? One week later, an industry-wide cashew butter recall resulted in some of the biggest brands disappearing from shelves.
We're expanding from online sales into retail, we've taken on new partners, and built a nimble team that's working hard to make hemp more accessible, mainstream, and effortless to use. From the state of our bodies to the state of our planet, there's never been a more crucial time to embrace ALL the benefits of hemp. Don't blink, our hemp protein bars are just the beginning.Learn about hemp >